Notes Home — The Artist's Office

Virginia Broersma

If you don't tell them...

(Here for the discount? Scroll to the bottom for more info)

When my partner, Matt, was in his twenties he wanted to become a published writer. He had a friend—Mo—with the same goals and they supported each other and made introductions to editors and publishers for one another.

Mo started writing short filler articles for the Chicago Reader—the free weekly paper in Chicago where they both lived. After paying his dues, Mo was offered a feature article. This was a big deal. The feature was published and when the issue came out, Matt took Mo to a bar to celebrate.

The Reader was available at the door of almost every bar and restaurant in Chicago and when they arrived at the bar, Mo grabbed a stack and began passing them out to everyone in the bar, including the bartender.  He asked each and every person, "Have you read the Reader yet? You should read the feature article. I think it's pretty good.” And when they asked why they should read it, Mo said: “Because I wrote it."

Matt was incredibly embarrassed; his lifelong practice of social distancing from shameless self-promotion was rattled by Mo’s self-confidence. When Matt told him to cut it out, Mo said in his Chicago accent: "If you don't tell them, how they gonna know?"

Matt and I repeat this question to each other a lot. It's the answer to so many things. Should I invite that curator over for a studio visit? Should I email that writer and tell them I loved their article because I am working on a similar project? Why wasn’t I selected for that show that my work would have been perfect for? What if no one will find out about my work? Will I die in obscurity?

The answer is usually: if you don't tell them, how they gonna know?

Speaking for myself, finding opportunities to share my work is the most important task I do after making my artwork. I don't want my paintings to live on my storage racks indefinitely; I want to gain recognition and visibility and participate in the art world. And I want to make some sales! To do this:

I apply for open calls.
I perform cold and warm outreach.
I invite people to my studio so I can share my excitement about my work.
I practice my elevator pitch so I'm not awkward talking about my work to strangers.

I am proud of my work and I want people to know about it so that they can consider it for future opportunities. And even though self-promotion does not come easy to me, if I don't tell them, how they gonna know?

To help you gain visibility and share your work, I have created the Monthly Artist Deadlines Subscription.

For a Limited Time:

I am offering the first three months of a Monthly Artist Deadlines Subscription for $80 (normally $105) to new subscribers.

After 3 months, Subscribers will be charged $35 each month.

Discount Code: visibility2025

Discount Available:  April 1- 8, 2025

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Playing the Game

Playing the Game

As a grant writer who talks in depth with artists about their work and ambitions, I know that there is an abundance of skilled, thoughtful, innovative artists making work that is nuanced and significant for our time as well as those that are ahead of their time. The reason most artists don't receive grants is because there is not enough funding, not enough grants.Some of our frustration with the process comes when granting decisions don't seem to make sense to us. We each have our own notions about what qualifies an artist to get a grant.

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Choosing Winners

Choosing Winners

Most jurying processes (from what I hear) genuinely attempt to award deserving artists. They are not cavalier about who they give money to and are thoughtful and do their best with an impossible choice. The reality is that there are not enough grants to go around to all the deserving artists.

Some of our frustration with the process comes when granting decisions don't seem to make sense to us. We each have our own notions about what qualifies an artist to get a grant.

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The Grant Landscape

The Grant Landscape

Around the world, countries have demonstrated with dollars that they value their artists. Canada has minimum wage guidelines for artist fees for things like exhibitions, Australia has the most artist prizes per capita in the world, in Ireland an artist is exempt from paying income tax if their income is €50,000 or less a year, artists in Norway receive stipends, and more than 80 countries offer Resale Royalties for artists.

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Federal Dollars For Art

Federal Dollars For Art

Since the beginning days of our nation, many people in government have recognized that the arts have value (for enhancing our country's cultural capital, for quality of life, or to make money). They have sought to benefit as a nation from artists and the culture they enhance. This has raised questions of how to fund the arts and who gets the money.

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Talent Hibernates

Talent Hibernates

It can be so difficult to remember that the process of making art is a pretty magical thing. I forget because I'm inundated with documentation of completed works or success stories once the artwork is out in the world from press announcements and social media. Rarely (if ever) do I see tracings of the process of making an artwork from inception to completion, which is where some of the juiciest stuff happens.  
 
An artist friend recently recommended a podcast episode of the Ezra Klein show where he speaks with Adam Moss, a former editor of New York Magazine and the New York Times Magazine. The episode "This Conversation Made Me a Sharper Editor" is definitely worth a listen and prompted me to immediately order a copy of Moss's new book The Work of Art: How Something Comes From Nothing. It describes how artists (and composers, poets, chefs, comedians, etc.) develop their ideas and it's like chicken soup for my artist soul.

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What is the value of artistic labor?

What is the value of artistic labor?

In late 2008 I moved to Chicago. If you can remember that far back, it was when the mortgage crisis became an economic avalanche and a lot of people were caught in the fallout, including me. I was incredibly poor, working two part-time jobs and one volunteer job that I hoped would help my career, all while trying to paint and be a real artist.
 
One of my part-time jobs involved a 50-minute commute (layers on, walking, freezing, train, sweating, walking, Chicago winters, yuck) to sit for four hours and then commute back home. I filled those hours learning how to support my studio practice from a desk and computer - getting organized, making spreadsheets and calendars with all my unused admin skills.  I used the internet to trace the careers of every artist I came across through their website and CV to figure out how to mimic their trajectories.
 
One artist I had met recently made work that I didn't think was that strong; it was a bit amateur. I was perusing her website and CV and came across information smacked me across the cheek like a wet fish in a cartoon: she had received a grant.

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My batting average when it comes to pots of gold.

My batting average when it comes to pots of gold.

In late 2008 I moved to Chicago. If you can remember that far back, it was when the mortgage crisis became an economic avalanche and a lot of people were caught in the fallout, including me. I was incredibly poor, working two part-time jobs and one volunteer job that I hoped would help my career, all while trying to paint and be a real artist.
 
One of my part-time jobs involved a 50-minute commute (layers on, walking, freezing, train, sweating, walking, Chicago winters, yuck) to sit for four hours and then commute back home. I filled those hours learning how to support my studio practice from a desk and computer - getting organized, making spreadsheets and calendars with all my unused admin skills.  I used the internet to trace the careers of every artist I came across through their website and CV to figure out how to mimic their trajectories.
 
One artist I had met recently made work that I didn't think was that strong; it was a bit amateur. I was perusing her website and CV and came across information smacked me across the cheek like a wet fish in a cartoon: she had received a grant.

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Weirdos

Weirdos

The art world is not fair. It is flawed in so many ways. When I started The Artist's Office, I understood that the systems I was inviting artists to participate in were flawed. Open calls, grants, networking, pursuing "opportunities"—these are all a part of a faulty system that suggests career benchmarks that do not have equitable pathways for reaching them.

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Following trends, being yourself, or maybe both.

Following trends, being yourself, or maybe both.

As I wrote my last email about trying to understand rejection through the Dead Eyes podcast, I was also reading a book on French artist Rosa Bonheur (1825-1899). It is a great book, one I picked up at a used bookstore and is written by Dore Ashton and Denise Browne Hare. Three powerhouse women in one book: Yes, please. It also helped me to see why some artists succeed, and some never seem to take off. Let me explain.

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Finding your people

Finding your people

I have found that there is no one pathway, and no guaranteed steps to follow for success (and no single picture of what that even is.) The art world is a puzzle each of us have to figure out with different possibilities, timetables, and outcomes. But I have arrived at a way of thinking that acknowledges this variability while helping me feel that is not all completely arbitrary.  It's a simple equation: opportunity plus effort equals results.

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Apply to Artist Grants in 2023

Since 2019, the Subscription has grown from being limited to Los Angeles artists to becoming available to artists across the US. The first year I sent around 30 grant and monetary award deadlines, and this past year will reach 50 deadlines. These are all chances for you to get some money in support of your practice, and many of these deadlines offer other career benefits such as publications, mentorship, jurors who will become familiar with your work, exhibitions, and prestige.

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Growing thick skin and creating visibility

Growing thick skin and creating visibility

I had a studio visit recently with a director from a mid-tier gallery whose radar I've been trying to get on for years. During the visit, the director said she was so surprised that she never heard of me! That both she and the other director loved my work but were both wondering who I was as if I'd been hiding under a rock. While it was a nice compliment (in a way) it was also baffling after years of showing up at the gallery, signing the guest book, chatting with the person behind the desk, and not unsolicitedly submitting my work.

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Artist Statement Clinic

Artist Statement Clinic

Artist Statements are one of the most common tools artists use to help others gain insight into their work. They are often a requirement for various opportunities for artists, and can also be useful for gaining confidence in articulating what you make and why you make it. For many artists, their statement is an incredibly difficult piece of text to wrangle.

In this clinic, artists will learn about what makes an effective artist statement including methods of communicating ideas and describing artwork. The bulk of the workshop will then be spent workshopping each participant’s existing statement through group assessment and discussion.

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The Artist's Contract: Drafting New Terms for 2021

The Artist's Contract: Drafting New Terms for 2021

In 1971, The Artist’s Reserved Rights Transfer and Sale Agreement (the “Artist’s Contract”) was created by Curator Seth Siegelaub and Attorney Robert Projansky. It was created and then distributed in poster form as a tool for artists to protect their rights once their work has been sold. One concern addressed in the Artist’s Contract was artists’ rights to share in the increased resale value of their works. Many of the other terms of this contract were radical for their time, and remain so today. Some things have also changed in the art world; new methodologies have developed.

As the 50th anniversary of The Artist’s Contract approaches it is time to update this contract for today’s reality.

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"Possible Futures" an Artnet Editors’ Pick

"Possible Futures" an Artnet Editors’ Pick

From Artnet:

Each week, we search for the most exciting and thought-provoking shows, screenings, and events. In light of the global health crisis, we are currently highlighting events and digitally, as well as in-person exhibitions open in the New York area. See our picks from around the world below. (Times are all EST unless otherwise noted.)