It can be so difficult to remember that the process of making art is a pretty magical thing. I forget because I'm inundated with documentation of completed works or success stories once the artwork is out in the world from press announcements and social media. Rarely (if ever) do I see tracings of the process of making an artwork from inception to completion, which is where some of the juiciest stuff happens.  
 
An artist friend recently recommended a podcast episode of the Ezra Klein show where he speaks with Adam Moss, a former editor of New York Magazine and the New York Times Magazine. The episode "This Conversation Made Me a Sharper Editor" is definitely worth a listen and prompted me to immediately order a copy of Moss's new book The Work of Art: How Something Comes From Nothing. It describes how artists (and composers, poets, chefs, comedians, etc.) develop their ideas and it's like chicken soup for my artist soul.

In late 2008 I moved to Chicago. If you can remember that far back, it was when the mortgage crisis became an economic avalanche and a lot of people were caught in the fallout, including me. I was incredibly poor, working two part-time jobs and one volunteer job that I hoped would help my career, all while trying to paint and be a real artist.
 
One of my part-time jobs involved a 50-minute commute (layers on, walking, freezing, train, sweating, walking, Chicago winters, yuck) to sit for four hours and then commute back home. I filled those hours learning how to support my studio practice from a desk and computer - getting organized, making spreadsheets and calendars with all my unused admin skills.  I used the internet to trace the careers of every artist I came across through their website and CV to figure out how to mimic their trajectories.
 
One artist I had met recently made work that I didn't think was that strong; it was a bit amateur. I was perusing her website and CV and came across information smacked me across the cheek like a wet fish in a cartoon: she had received a grant.

In late 2008 I moved to Chicago. If you can remember that far back, it was when the mortgage crisis became an economic avalanche and a lot of people were caught in the fallout, including me. I was incredibly poor, working two part-time jobs and one volunteer job that I hoped would help my career, all while trying to paint and be a real artist.
 
One of my part-time jobs involved a 50-minute commute (layers on, walking, freezing, train, sweating, walking, Chicago winters, yuck) to sit for four hours and then commute back home. I filled those hours learning how to support my studio practice from a desk and computer - getting organized, making spreadsheets and calendars with all my unused admin skills.  I used the internet to trace the careers of every artist I came across through their website and CV to figure out how to mimic their trajectories.
 
One artist I had met recently made work that I didn't think was that strong; it was a bit amateur. I was perusing her website and CV and came across information smacked me across the cheek like a wet fish in a cartoon: she had received a grant.

The art world is not fair. It is flawed in so many ways. When I started The Artist's Office, I understood that the systems I was inviting artists to participate in were flawed. Open calls, grants, networking, pursuing "opportunities"—these are all a part of a faulty system that suggests career benchmarks that do not have equitable pathways for reaching them.

As I wrote my last email about trying to understand rejection through the Dead Eyes podcast, I was also reading a book on French artist Rosa Bonheur (1825-1899). It is a great book, one I picked up at a used bookstore and is written by Dore Ashton and Denise Browne Hare. Three powerhouse women in one book: Yes, please. It also helped me to see why some artists succeed, and some never seem to take off. Let me explain.

I've been binge-listening to a podcast that is all about dealing with rejection. It's about being chosen, and then being told, "Oops, we made a mistake! You are not the right fit." It’s also about receiving vague feedback about what's wrong with you and then having to deal with that knowledge and figure out what it means.

I have found that there is no one pathway, and no guaranteed steps to follow for success (and no single picture of what that even is.) The art world is a puzzle each of us have to figure out with different possibilities, timetables, and outcomes. But I have arrived at a way of thinking that acknowledges this variability while helping me feel that is not all completely arbitrary.  It's a simple equation: opportunity plus effort equals results.

Since 2019, the Subscription has grown from being limited to Los Angeles artists to becoming available to artists across the US. The first year I sent around 30 grant and monetary award deadlines, and this past year will reach 50 deadlines. These are all chances for you to get some money in support of your practice, and many of these deadlines offer other career benefits such as publications, mentorship, jurors who will become familiar with your work, exhibitions, and prestige.

I had a studio visit recently with a director from a mid-tier gallery whose radar I've been trying to get on for years. During the visit, the director said she was so surprised that she never heard of me! That both she and the other director loved my work but were both wondering who I was as if I'd been hiding under a rock. While it was a nice compliment (in a way) it was also baffling after years of showing up at the gallery, signing the guest book, chatting with the person behind the desk, and not unsolicitedly submitting my work.

My partner and I are both taking some wild steps for our happiness this year in our careers, and are calling 2022 our "year of risk". We have agreed that no matter the outcome, we are going to throw caution to the wind and pursue the things we want in life. 

Artist Statements are one of the most common tools artists use to help others gain insight into their work. They are often a requirement for various opportunities for artists, and can also be useful for gaining confidence in articulating what you make and why you make it. For many artists, their statement is an incredibly difficult piece of text to wrangle.

In this clinic, artists will learn about what makes an effective artist statement including methods of communicating ideas and describing artwork. The bulk of the workshop will then be spent workshopping each participant’s existing statement through group assessment and discussion.

In 1971, The Artist’s Reserved Rights Transfer and Sale Agreement (the “Artist’s Contract”) was created by Curator Seth Siegelaub and Attorney Robert Projansky. It was created and then distributed in poster form as a tool for artists to protect their rights once their work has been sold. One concern addressed in the Artist’s Contract was artists’ rights to share in the increased resale value of their works. Many of the other terms of this contract were radical for their time, and remain so today. Some things have also changed in the art world; new methodologies have developed.

As the 50th anniversary of The Artist’s Contract approaches it is time to update this contract for today’s reality.

From Artnet:

Each week, we search for the most exciting and thought-provoking shows, screenings, and events. In light of the global health crisis, we are currently highlighting events and digitally, as well as in-person exhibitions open in the New York area. See our picks from around the world below. (Times are all EST unless otherwise noted.)

In this series of conversations, we will discuss the role of self-determination and the potential of expanded models for a sustainable, resilient career in contemporary art. We will be talking with practitioners who have established plural practices that include entrepreneurial endeavors, nonprofit work, and community organizing alongside their artwork. Artist guests include: Eva Aguila (co-founder of Coaxial Arts Foundation), Debra Scacco (founder of AIR at LACI), Devon Tsuno (activist), Mandy Harris Williams (Programming Director at Women’s Center for Creative Work), and Bari Ziperstein (founder of BZippy & Co.).

I am pleased to be working with Maiden LA to offer a free pitch workshop for those who would like to participate in the upcoming LA County-wide survey and get some feedback on their idea for a "happening" before submitting to the Open Call.

This two-part series led by artist, writer, and independent curator Virginia Broersma, will cover the fundamentals that emerging visual artists need to know in order to present themselves professionally and competitively for career-expanding opportunities.

This workshop will first offer a nuts-and-bolts overview about building and maintaining a professional artist CV. But what I am most excited to offer is a way of thinking about your CV - as a tool or a roadmap - and as something that can help you plan actionable steps for progressing your art practice / career.

During the COVID-19 crisis, I am offering sliding scale support for Visual Artist Emergency Relief Grant applications. This includes proofreading and editing statements, formatting and editing CVs, reviewing draft applications to confirm they follow all guidelines and help with other requirements, as-needed.

If you or someone you know need help with assembling and completing emergency grant applications, please reach out. I am offering this service at a sliding scale, please do not let lack of funds deter you from reaching out.

So many artists I know struggle with knowing how to get involved, how to network and how to get visibility within the amorphous art world.

Getting your work noticed on Instagram amidst the never-ending stream of images, or setting yourself apart from the masses of other people at art events can be tiresome at best and you can feel like you’re having to fight your way into a world that should be welcoming you with open arms.

I always fall back on the idea that it’s better to try to shape the art world into the one you want to participate in as opposed to trying to squeeze into something that isn’t the right fit.

The art world feels like it has rules, and no rules at all. This can be very confusing.

We don’t have a human resources department to turn to when we have a complaint or want a raise. Instead, I have always felt that artists can be each other’s greatest resource for information, for connections, for emotional support and for critical feedback on our work. Finding trusted peers and mentors to do this can be really hard, and quite magical once you find them.

Applying for grants, getting rejected, seeing certain artists get (seemingly) all the awards/validation: it can be frustrating. I tell every artist I know to apply for grants. Not because I think they will get them, but because I think their work is deserving of at least trying.

The Artist’s Office is please to announce the launch of a new subscription for Los Angeles County based Visual Artists to be notified about upcoming grant deadlines, with additional reminders so they don’t miss the deadline.

It seems like it wasn’t that long ago that articles like this and this were coming out about how Southern California is drawing artists from New York and elsewhere thanks to its booming art scene and affordable rents. Today, this seems laughable as rents have skyrocketed and gentrification spreads to every last nook of Greater LA’s sprawl.

Every year, I receive a press pass to Art Los Angeles Contemporary—a local art fair known as ALAC—and because I can never pass up a free ticket, I attend the opening. I am always curious to see what the scene is like in this hyped up, pop-up showroom which brings a wide swath of the art world together, who are as much on display as the art. It is great for people watching.

Fairs can be great opportunities for rubbing elbows, but it can be difficult to escape the pervasiveness of positioning and transactional relationships. Selling is the number one priority and definitely impacts how people interact.

I recently had a conversation with an artist who expressed a similar sentiment regarding art fairs.

“Art fairs are the worst,” Keith Rocka Knittel told me, half jokingly.

I recently visited Iowa and the souvenirs in the airport gift shop reminded me that Iowa is where “Field of Dreams” takes place. As a child of the ’80s, this movie was part of my upbringing; I regularly quoted the line “If you build it, he will come” and it’s the first thing that came to mind after speaking with Long Beach artist Jacob Melchi.

I have amassed quite a folder of rejection letters. I’m actually quite proud of it. It’s a record of my efforts to get my work seen, funded and promoted. There are ideas that have been proposed, denied, rethought, submitted again and, every once in a while, accepted. I’ve actually made a habit of celebrating when the “I’m sorry, but…” email arrives in my inbox. I make myself a cocktail when I get home and toast myself for trying.

When you start putting your work out there and applying for things regularly, you also should expect to start getting rejected regularly.

Recently, I was in the checkout line at Trader Joe’s, earbuds in place and eyes locked on my phone to deter the cashier’s questions about what I would be making for dinner that night. He asked what I was listening to. It was a podcast, and when I told him it was an artist podcast, he asked if I was an artist. I said yes, and then he asked the question that almost always inevitably follows, and the question that I loathe:

“Oh, so you support yourself by selling your work?

This month we are spotlighting another "sister-project” to Rhizomatic Arts — a great example of a creative, artist-centered, sustainability-oriented entrepreneurial project by an artist who seeks to grow sustainability and peer support in her community. VIRGINIA BROERSMA is a fine artist who recently started a business called THE ARTIST’S OFFICE, putting her administrative and organizational skills to work for others. She says, “I want to contribute to shaping the art world/community/market that I want to participate in. This world would offer opportunities to a wider swath of people, would support art and art makers as essential pieces of our society, and would make artists feel valued and less desperate.”

The Artist’s Office is starting small but with a big vision. The ultimate goal is to help artists become self-determining of their own trajectory rather than waiting for some outside force to select them for success. That model has privileged a few, and I want to help spread opportunity and success around to a wider group of people.

I’ve started by developing a few pragmatic ways I can help with this.